CONTENT CREATOR
BRIEF PROJECT
TikTok & Facebook Ads
TARGET
Sunwarrior's goal is to offer superior plant-based health solutions that improve your health and encourage a conscientious, sustainable lifestyle. Our products are a testament to enlightened nutrition since they embrace environmentally friendly alternatives without sacrificing health. Each product in our line-up is made with only natural, healthful ingredients and is proudly organic and vegan.
DEMO
Discover Sunwarrior's SLIM Collagen Boost, your go-to beauty and weight-loss ally. You'll get a strong boost in your ability to burn fat, a lot of nutritional fiber, and a fresh, glowing complexion with every meal. This mixture is a nutritional treasure since it harnesses the powerful advantages of renowned superfoods while having a low carb and calorie content. Most importantly, it prevents those annoying sugar cravings and keeps you full all day. SLIM Collagen Boost is the product of choice if you're dedicated to feeling and looking your absolute best.
DELIVERY
Completed 30-Second Video: The content creator is required to create and submit a 30-second video in accordance with the screenplay and design specifications. This clip about Slim Collagen Boost and its advantages needs to be dynamic, engaging, and visually captivating.
B-Roll Shots: According to the brief, the content developer must submit the four B-roll shots. These images ought to enhance the visual attractiveness of the main video material and complement it.
Written Script: The video's hook, problem, solution, benefits, and call to action parts should all be included in the content creator's written script. The information in the video should be based on and guided by this script.
CONTENT BRIEF
For Facebook and Instagram advertisements and brand IG posts. No posting is necessary on social media accounts.
SHOOTING SPESIFICATIONS
The video tonality should be:
Energetic,
Inspirational,
Uplifting,
Confident,
Vibrant,
Positive,
Empowering
The product's ability to have a positive impact on the viewer's life should be highlighted in the video, which should exude a sense of excitement, inspiration, and empowerment.
LIGHTING SPESIFICATIONS
Make the setting vibrant and sparkly to promote the merchandise.
To communicate the idea of health and vigor, emphasize a lively and vivacious atmosphere.
Make sure the lighting highlights the product's attraction and demonstrates its beneficial effects on health.
Use natural light to make the environment more lively, such as sunlight or the golden hour.
If you want to make the product stand out and convey a sense of vitality and possible weight loss, think about employing additional lighting approaches.In the end, the illumination should convey the product's association with health, vitality, and a dynamic lifestyle.
GUIDELINES
Capture all footage in the exciting 9:16 vertical format, putting vigor and enthusiasm into each frame.
Dynamic Duration: Boost the overall liveliness of your video by adding an extra 1-3 seconds to each clip at the beginning and end.
Ensure complete silence by turning off fans, air conditioners, and any other potential noise producers to promote a high-energy environment.
Raw Enthusiasm: Embrace the undiluted, unfiltered imagery and allow the underlying excitement to shine through without the use of additional filters or color grading.
Vibrant Wardrobe: Dress the part with spirited attire, steering clear of conspicuous logos while radiating the energetic vibe that aligns with the study's liveliness.
OPENING SHOT
ALTERNATIVE
Pay attention to the Red Velvet Cupcake, Chocolate, and Vanilla product packages for Sunwarrior Slim Collagen Boost.
Present them in an eye-catching and lively environment, perhaps with natural light.
Focus on a close-up of a Sunwarrior Slim Collagen Boost container in a colorful environment.
Make a point of drawing attention to the flavors of the various products.
USER ACTION
ALTERNATIVE
Display a person putting a serving of Slim Collagen Boost into a glass with confidence.
Photograph the powder being incorporated into the drinks up close.
Display different people making and consuming Slim Collagen Boost shakes.
Blend the product with their preferred beverages to pique their interest.
TRANSFORMATION MOMENT
Transition to a series of shots portraying individuals before and after using the product.
Emphasize their facial expressions and body language to convey newfound confidence and vitality.
PRODUCT BENEFITS
Highlight varied people going about their daily lives with an emphasis on having good hair, skin, and nails.
Describe the features of the product: Free of soy, gluten, dairy, and artificial ingredients.
LIFESTYLE SHOWCASE
ALTERNATIVE
Showcase a montage of people leading energetic, active lives by jogging, practicing yoga, and going on outdoor adventures.
Draw attention to how the product affects their vigor and energy.
ALTERNATIVES FOR NUTRITIONAL ATTRIBUTES
Showcase the product labels that list its ingredients, such as "No Synthetics," "Soy-Free," and "Gluten-Free."
Use dynamic transitions to emphasize the clean and natural ingredients.
CALL TO ACTION
Return to the product display with its assortment of flavors and taglines.
Include a link to a website or a place to buy so that readers can act.
SAMPLE SCRIPT
Video Length: 30 seconds
HOOK
Visual: Vibrant shots of Sunwarrior Slim Collagen Boost in various flavors.
Copy: "Get ready for a transformation!"
HOOK ALTERNATIVE 1
HOOK ALTERNATIVE 2
Transformation Begins:
Visual: Display a split screen showing a "before" photo on one side and a Slim Collagen Boost shake being made on the other.
Copy: "Your transformation journey starts now!"
Beauty in a Glass:
Visual: A Slim Collagen Boost shake with lovely garnishes up close.
Copy: "Sip your way to beauty in every glass!"
HOOK ALTERNATIVE 3
HOOK ALTERNATIVE 4
Confidence Awaits!
Visual: Begin with a person looking in a mirror, expressing doubt and uncertainty. As they reach for Slim Collagen Boost, their reflection becomes confident and vibrant.
Copy: "Don't wait—confidence awaits with Slim Collagen Boost!"
Your Secret Weapon!
Visual: Present Slim Collagen Boost as a sleek, futuristic weapon or tool that's about to be revealed.
Copy: "Discover your secret weapon for vibrant skin and weight management!"
PROBLEM
6 SECONDS
Visual: People expressing their worries about cellulite, wrinkles, and being overweight.
Copy: "Life leaves its marks on us. Wrinkles, cellulite, and extra weight can take a toll on your confidence.
PROBLEM ALTERNATIVE 1
PROBLEM ALTERNATIVE 2
Aging Signs Appear:
Visual: Emphasize aging symptoms that can be seen, such as wrinkles, drooping skin, and exhausted expressions.
Copy: "Over time, the signs of aging begin to show."
Battling Stubborn Fat:
Visual: Showcase people who are frustrated by their obstinate body fat.
Copy: "Stubborn fat can be a tough battle."
SOLUTION
12 SECONDS
Visual: A person confidently preparing Slim Collagen Boost, blending it with their favorite beverage, and taking that first satisfying sip.
Copy: "Discover Slim Collagen Boost, your secret to vibrant skin and weight management."
SOLUTION ALTERNATIVE 1
SOLUTION ALTERNATIVE 2
The Daily Ritual:
Visual: Display people gleefully using Slim Collagen Boost into their everyday activities.
Copy: "Make Slim Collagen Boost your daily ritual for transformation!"
Beauty from Within:
Visual: Draw attention to those who have beautiful skin and credit Slim Collagen Boost for it.​
Copy: "Unlock beauty from within with Slim Collagen Boost."
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BENEFITS
5 SECONDS
Visual: A brief series of happy people with good skin, hair, and nails.
Copy: "Curb cravings, promote satiety, support weight management, and amplify fat burning. Build collagen for a more radiant you."
BENEFIT ALTERNATIVE
Youthful Radiance:
Visual: Showcase youthful, radiant skin and vibrant appearances.
Copy: "Rediscover youthful radiance, one sip at a time."
CALL TO ACTION & BRAND OUTRO
4 SECONDS
Visual: Go back to the product display where all flavors and taglines are displayed.
Copy: "Join the journey to radiant skin. Try Slim Collagen Boost today!"
CTA Visual: Encourage clicks or purchases.
CALL TO ACTION ALTERNATIVE 1
CALL TO ACTION ALTERNATIVE 2
Visual: Encourage viewers to begin their journey to health and vitality.
Copy: "Start your journey today with Slim Collagen Boost!"
Your Transformation Awaits:
Visual: Build interest in the viewer's evolution.
Copy: "Your transformation awaits. Order Slim Collagen Boost today!"
CALL TO ACTION ALTERNATIVE 3
CALL TO ACTION ALTERNATIVE 4
Take the First Step:
Visual: Show someone confidently taking a step forward.
Copy: "Take the first step towards a healthier you. Try Slim Collagen Boost!"
Ready to Shine?
Visual: Highlight the product's role in helping people shine.
Copy: "Are you ready to shine? Choose Slim Collagen Boost!"
B-ROLL 1
MIXING THE PRODUCT
3 SECONDS
Visual: A clean, well-lit kitchen counter with a glass or shaker bottle filled with water should be the main subject of the shot. A hand holding a scoop of Slim Collagen Boost powder should enter the picture. The powder is then carefully poured into the glass by the hand. You may photograph the vibrant swirl and dissolve of the powder as it enters the water, emphasizing the product's brilliance.
Notes: This photograph highlights the product's simplicity in mixing and demonstrates its visual attractiveness. To capture the powder dissolving smoothly, make sure the lighting is excellent and your hand is stable.
B-ROLL 2
ENJOYING THE SHAKE
3 SECONDS
Visual: In this image, a person should be seen carrying a glass or shaker bottle that contains a ready-to-drink Slim Collagen Boost smoothie. They take a sip and smile brightly. The image must show the delight and happiness of using the product.
Notes: This B-Roll demonstrates how the product's delicious flavor enhances the mood of its users. The expression on the face should change from early uncertainty to sincere happiness.
B-ROLL 3
HIGHLIGHTING ATTRIBUTES
3 SECONDS
Visual: Display the qualities of the product in a way that is visually appealing. Place the Slim Collagen Boost bottles so that the camera can see the labels. Put them in a context or background that is appealing. Make sure the labels for each attribute are legible, highlighting "Soy-Free," "Gluten-Free," "Dairy-Free," and "No Synthetics."
Notes: This B-Roll emphasizes the product's pure and natural qualities, portraying them as safe and healthy options. The photograph should have good lighting and a pleasing look.
B-ROLL 4
UNIVERSAL APPEAL
3 SECONDS
Visual: Display a brief sequence of various people enjoying Slim Collagen Boost from varied backgrounds and ages. This ought to imply that the product is appropriate for everyone. Take pictures of people cheering for the product by raising their glasses or shaker bottles in a toast-like manner.
Notes: This B-Roll highlights the product's potential for community development and universal appeal. The sequence need to show inclusivity and diversity, encouraging a feeling of community and well-being for all.